At A Glance


  • 16 years of experience as a coach and therapist
  • Author of 2 books
  • Founder of Give Yourself Permission® brand
  • Founding Director of the USC London Office
  • Years of higher ed and admission experience
  • Has spoken to audiences of over 1000 people
  • Facilitated workshops for Fortune 500 companies


  • Masters in Marriage and Family Therapy (USC)
  • Bachelors in Theatre (USC)
  • Graduate CoachU Core Essentials program

For Fun

Priya loves making Vision Boards and helping others create their own. She likes to travel, learn new things and she collects pink flamingoes (not real ones!) and cowgirl boots.

Just a little insight into why I wrote my first book and how my clients have influenced and benefited my life. 

Priya Rana Kapoor - Bio

Additional Information

Priya Rana Kapoor, MMFT is a Career and Transition Coach, and Speaker with expertise and experience in work/life transitions (change of job and/or retirement), career and professional development, leadership, and mind/body wellness. She is also the founder of Give YourSelf Permission® Empowerment Programs.

Priya grew up in London, and after attending the University of Warwick, she moved to the United States and studied at USC, where she earned her BA in Dramatic Arts, and her MMFT (Masters in Marriage and Family Therapy) with an emphasis in Gerontology. In graduate school, she conducted research on Alzheimer’s disease (AD) and published her findings in the peer-reviewed journal, The Gerontologist.

Priya later joined the Psychological Services Division at the Department of Neurology and Neurosurgery (Keck School of Medicine at USC), where she provided therapy for adults, children, couples, and families affected by Parkinson’s disease (PD), AD, stroke, epilepsy, narcolepsy and multiple sclerosis (MS). She also conducted research on the efficacy of, and developed a protocol for psychological support pre-, during and post- Deep Brain Stimulation (DBS) implant surgery for PD patients.

Concurrent to working as a psychotherapist, Priya completed the CoachU Core Essential Fast Track Program (CEP), and continues to work with international clients.

Priya regularly speaks to international corporate and non-profit groups and facilitates workshops. She has been a guest on numerous radio and TV shows including NBC’s Today Show,  BBC Asia and Hay House Radio.

In 2014, Priya published her first book Give YourSelf Permission to Live Your Life (Balboa Press) which outlines the Permission Journey, a 7-stage coaching process to attain personal and professional freedom and empowerment. In 2015, the publishing company she co-founded, Permission Media, Inc., launched the Give Yourself Permission Magazine, which showcased other people’s stories of where they gave themselves permission to do something out of the ordinary for themselves. In 2016, inspired by the magazine, Priya created, compiled and published " Give YourSelf Permission Anthology: 44 Inspirational & Insightful True Stories of Risk-Taking, Life Changes & Successful Outcomes".

In 2017, Priya founded and launched the USC London Office. She was hired to introduce the University of Southern California (USC) to the UK and European markets. She was tasked to recruit undergraduate and graduate students, develop institutional, corporate and government partnerships. She also sought internships and job opportunities for current students and recent grads.  As an alumna herself she also connected with local alumni to promote university advancement worldwide. Since she was contracted to get the office up and running, she was able to hire staff and create a physical space for USC in London. She has now returned to California to continue her coaching and public speaking practice and brings much of her experience and knowledge from London with her.

As a vocal advocate for MS research, Priya is dedicated to helping the community through her work with the National MS Society. Additionally, her philanthropic commitment includes Aids Project Los Angeles, the Santa Barbara Women’s Fund and the Junior League of Los Angeles and London. Her current board commitments include serving as President of the USC Alumni Club of Santa Barbara, V.P. of PR for Woodland Toastmasters in Santa Barbara and Sustaining Advisor to the Development Council for the Junior League of Los Angeles. 

Priya currently lives with her husband in Southern California, and commutes to London to speak, work with clients and visit with family and friends. She hopes to travel more, visit new countries and learn as much as she can from different cultures.

To contact Priya please email her on